Government's social media campaign claims investors spellbound, women safe & NDA better than UPA

NEW DELHI: The government has unleashed a social media campaign titled ‘NDA government in Action’ to highlight how “Modi magic has spellbound” investors and how the BJP government’s performance has “trumped UPA” - basically saying Ache Din are here. The campaign also claims women have started feeling more independent than earlier and now contribute more to society. ET has accessed the complete 60-slide bilingual presentation prepared by the New Media Cell of the Information & Broadcasting Ministry in consultation with the Prime Minister’s Office. One such yet-to-be-released slide titled ‘Tale of two auctions’ carries photograph of Sonia Gandhi and Manmohan Singh – the latter was summoned as accused by a court in coal scam – to highlight how coal auctions in the UPA were “riddled with corruption” while the present government has shown “how transparent processes can curb corruption and bring massive revenues”.

Other slides highlight how India’s growth has “outperformed China for the first time in years”, how the Modi government has “trumped the UPA” by doubling the pace of construction of highways and how the government “excels in protecting minority investors” when it comes to ease of doing business and “outshines” other countries like US, China, Japan and Australia, as per the 2015 Ease of Doing Business report. Yet another slide highlights how the government has “improved the land bill to help farmers” and how the amendments brought in “strengthen” the pro-farmer aspects of the Land ordinance.

The 60 slides, most carrying a different photograph of Modi, will be released in batches on Twitter by the I&B Ministry. Half-a-dozen slides have been posted since Monday.

“This all in run-up to the government’s first anniversary,” a senior government official said.

One slide cites the speed of construction of highways under the new government increasing from 5.3 kilometers per day in 2013-14 under UPA to 10.1 kilometers in the last nine months. “Good governance translating into solid work, how Modi Government’s performance trumps UPA,” the slide claims. Another slide cites the growth figures of Quarter 3 of 2014-15 to say good governance and reforms has helped India, at 7.5% growth rate, outperform China (7.3%). The presentation also says new investment projects have “skyrocketed” and scaled a “new high” of Four Trillion during the quarter ended December 2014, more than double the figures last June. Quoting the DSP Blackrock India Investor Pulse Survey, yet another slide says the Modi Magic has “spellbound Investors” as there is a very high level of optimism and positivity among them.