Not to be outdone by Taco Bell, Chipotle Mexican Grill is now offering burrito deliveries.
Yes, it's a battle of Tex-Mex fast food, no matter where you place Chipotle on the great scale of quick eats (likely higher than Taco Bell, but lower than your favorite local Mexican food joint or that delicious taco truck). According to the company, it has teamed up with delivery service Postmates in order to get (lazy) people their burritos, burrito bowls, salads, and delicious chips and guacamole in the 67 cities where Postmates operates.
Like every other delivery service, the convenience of having burritos delivered to you is going to cost you—in some cases, as much as the burrito itself. According to reports, delivery fees will be between $5-$8 per order, though Re/code was quoted an $11.25 delivery fee.
Some delivery startups have been unofficially offering Chipotle deliveries over the years, but this deal is the first time the restaurant has formally linked up with a delivery service, Mark Crumpacker, Chipotle chief marketing and development officer, said on a recent earnings call.
"There have been a lot of people that have been delivering Chipotle through various services over the years. And we've tried to in a lot of cases shut them down, because we weren't sure whether the quality was going to be sufficient or whether they were following our rules," Crumpacker said.
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About a month ago, Postmates announced Starbucks delivery. A pilot phase will initially be available in Seattle, starting in the second half of 2015.
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