Snapdeal, which is expected to announce the appointment in less than a week, didn’t reply to an email seeking confirmation. Mangla will take over from Amitabh Misra, who quit in February to start a travel venture. Mangla could not be reached for a comment.
Snapdeal recently raised close to $500 million from investors including Japan’s SoftBank, Chinese ecommerce giant Alibaba and Taiwanese electronics maker Foxconn and hired former Airtel executive Anand Chandrasekaran in June as chief product officer.
Major ecommerce players in India are not only battling for market share but also fighting to acquire top talent.
Snapdeal’s larger rival Flipkart is hiring Yahoo’s VP for analytics, Eric Lange, and Amazon’s Dan Rawson for its fulfilment business, ET reported in July.
Earlier this year, Flipkart hired former Motorola executive Punit Soni as chief product officer and Googler Peeyush Ranjan as head of engineering. In many cases, these companies are paying top dollar for senior executives.
“Ecommerce biggies have become the preferred destination for senior leaders from the tech (IT and telecom) space,” said Kunal Sen, senior vice president at Team-Lease Services.
Alibaba-backed Paytm plans to hire senior talent. The company, according to cofounder & CEO Vijay Shekhar Sharma, is looking for a chief technology officer.
Softbank-backed Ola Cabs and other well-funded startups such as Zomato are also recruiting senior talent.
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