Dolby Laboratories : iQIYI Launches China's First Dolby Audio Content Service for iPhone, iPad, and iPod touch

Beijing, August 17, 2015-Dolby Laboratories, Inc. (NYSE: DLB) and iQIYI today announced the availability of the Dolby Audio™ experience on iQIYI's latest app for iPhone®, iPad®, and iPod touch®. Users of the iPhone, iPad, and iPod touch in China now have access to more than four thousand pieces of premium content with Dolby quality audio on the latest iQIYI app. iQIYI is the first content provider to offer the Dolby Audio experience on iOS devices in China.

The latest version of the iQIYI app now available on the Apple® App StoreSM is able to provide the full Dolby Audio experience. iPhone, iPad, and iPod touch users can experience their favorite content with crisp, clear dialogue and greater detailed sounds on the latest iQIYI app. When using headphones, they are able to hear virtual surround sound when watching content with Dolby Audio.

"The advancement of mobile technology means that people can enjoy their favorite entertainment anywhere anytime, but that doesn't mean that they have to compromise quality for convenience," said Mike Chao, Regional Vice President, Asia Pacific, Dolby Laboratories. "We are thrilled that, with the integration of Dolby Audio on iQIYI's app for iPhone, iPad, and iPod touch, consumers can now enjoy Dolby quality audio on their Apple devices for the first time in China."

The integration of Dolby Audio is part of iQIYI's efforts to offer added value to subscribers of its VIP video services. As of June 15, 2015, iQIYI had more than five million VIP subscribers, with a year-over-year growth rate of 765 percent. With the availability of the Dolby Audio experience, iQIYI expects to drive user subscription for its VIP services even further.

"We are committed to providing high-quality video and audio content and diversified value-added services to video viewers on the web," said Nianou Zhou, General Manager, Mobile Business Group, iQIYI. "With this latest version of the iQIYI app, people can expect the high-quality Dolby Audio listening experience on iPhone, iPad, and iPod touch, which is well in line with our motto, 'Joy and Quality.' We will work together with our premium partners like Dolby to deliver the overall video experience with high-quality audio and video."

About Dolby Audio
Dolby Audio™ is a set of robust technologies that deliver rich, clear, powerful sound in the cinema, at home, and on the go. It makes entertainment more compelling by providing a vibrant audio experience for content that is broadcast, downloaded, streamed, played in cinemas, or enjoyed via disc.

About iQIYI
iQIYI, which pioneered video services in China, was established on April 22, 2010, in the spirit of "Joy & Quality." From the beginning, iQIYI actively promoted innovation in product design, technology, content, and marketing even as they prioritized a rich, high-definition, smooth, and professional video experience, providing better videos-and a wider selection-for all users.

About Dolby Laboratories
Dolby Laboratories (NYSE: DLB) creates audio, video, and voice technologies that transform entertainment and communications in mobile devices, at the cinema, at home, and at work. For 50 years, sight and sound experiences have become more vibrant, clear, and powerful in Dolby®. For more information, please visit www.dolby.com.

Dolby and the double-D symbol are registered trademarks of Dolby Laboratories. Dolby Audio is a trademark of Dolby Laboratories. All other trademarks remain the property of their respective owners.