“The product first hit store shelves on 11 May and sales are promising after only two weeks,” said UpLift Nutrition president, Gary C Lewis. “The overall response has been positive from Maverik’s customers and employees. We’re hopeful that once this small market test is completed, Maverik will allow us to place All-Day Energy Spray in all 193 regional Maverik Country Stores.”
All-Day Energy Spray, available in four flavours – Mint, Grape, Citrus and Cinnamon – is an energy-enhancing mouth spray that contains Xytine, which “could be the most potent energy formula available today”.
According to the company, “All-Day Energy Spray is also delivered into the body sublingually, which is the fastest way to feel the results of this or any similar product. It helps sustain energy for hours with just a few sprays. The compact size of each bottle fits perfectly in the pocket or purse. The spray can be used on repeated occasions after it is opened, and requires no refrigeration.
“This represents a new category in the booming energy enhancement market – flavoured spray that tastes great, freshens breath and gives you that extra energy punch that’s delivered into the body the fastest way available. The energy drink industry alone has sales of $3bn+ annually and is projected to grow in the coming years.
“All-Day Energy Spray targets the younger generation – teenagers, college students and active young adults. It has excellent applications for sports enthusiasts who are on the run or need energy in an ultra-portable package.”
In addition to test marketing the product in several stores, UpLift has contracted with Black and White Productions to produce the first in a series of short videos that will run in a viral, online video marketing campaign – at which time it will reveal its quirky new Xytine character. The campaign focuses on BMX biking, skateboarding, skiing and other extreme sports.
Source: Uplift Nutrition Inc
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