Fiorelli and Elizabeth Arden Sunwear set for travel-retail launch

Travel Retail Connections (TRC) is set to launch Fiorelli Eyewear and Elizabeth Arden Eyewear in the duty-free and travel-retail market.

Atlantic Optical (UK) Ltd, licensee of Fiorelli Eyewear and distributor for Elizabeth Arden Eyewear , appointed TRC sole agent for management of both brands within the industry.

TRC director Helen Hamblen said: “I am over the moon to be working with Atlantic Optical to launch their sunwear products in to the travel market. We have had fantastic results with Fiorelli Jewellery thus far and i have no doubt that we will have equal success with the sunwear. With retail prices from £34.99 – £100 both brands are perfect for the travel-etail market, ideal for indulgent impulse purchases!”

Atlantic Optical director Jayne Smerald added: “We are delighted to have appointed Helen Hamblen of Travel Retail Connections to represent our sunwear collections in this very exciting market.

“Fiorelli Sunwear has gone from strength to strength with leading edge styling, highest quality materials and all at very competitive prices. Elizabeth Arden Sunwear is known worldwide for style and quality reflecting the name and products of this brand”.