Crocs are making a big comeback

When Michael Bigger of Bigger Capital starts talking shoes, we listen. When he starts talking about publicly traded shoe companies, that is.

This morning he put out an interesting note on Crocs:

We wanted to check to see if his premise is right— is there really strength in Crocs internet business… does it go beyond what current sales reports are showing?

In other words— do people actually like Crocs again?

So we took a look at the LikeFolio social data on the brand.  As usual, Crocs gets its share of haters, which keeps sentiment fairly suppressed in the upper 80′s…but what matters most to us here is purchase intent.

Indeed, it looks like Crocs are coming back on Main St as purchase intent volume is rising consistently and fairly dramatically:

Taken from the LikeFolio app

We think it's pretty safe to say that Mr. Bigger's premise is spot on.  Perhaps even a little conservative based on the numbers we're seeing.

The stock isn't near lows or in a downtrend, so this isn't a divergence play like we pointed out yesterday is happening with another shoe-maker Michael Kors.

With its investor day meeting next week, we wouldn't be surprised if the company has something to say that will make investors smile… big.

–  LikeFolio searches all of Twitter for important shifts in consumer behavior around the brands owned by publicly-traded companies.