The worldwide mobile phone industry has grown in leaps and bounds, and with it has grown the demand for mobile security software. The penetration of mobile phones and smartphones has increased tremendously owing to the reduction in prices of devices, presence of numerous leading players, and rise in consumer disposable income.
According to the International Telecommunication Union, the number of cellular subscriptions in developed countries grew from 992 million in 2005 to 1,490 million in 2013. The number of subscriptions per 100 inhabitants rose from 82.1 in 2005 to 119.2 in 2013 in these nations.
The percentage of individuals using the Internet (on desktops and mobile devices) in the U.S. during the same period rose from 67.97% to 84.20%.
Moving on to the scenario in developing countries, the cellular subscription figure stood at 1,213 million in 2005, which grew to 5,171 million in 2013. Subscriptions per 100 inhabitants in these nations went up from 22.9 to 87.6 during that period.
Today, mobile phones are used for countless purposes at personal and corporate levels. As a result, the risk of security breach or data theft has grown immensely, emphasizing the need for mobile security software.Businesses Express Concern over Protection of Corporate Assets The main applications of global mobile security software market include antivirus, e-mail spam blocking, and malware removal. The several areas where mobile security software may be needed include mobile data security, mobile security as a service, mobile virtual private networks, mobile device security, mobile device management, and mobile identity management.
The percentage of enterprise mobile security clients has surpassed that of consumer mobile security clients, making corporate entities a key driving force of the mobile phone security software market. The trend of Bring Your Own Device (BYOD) has gained prominence among companies, allowing employees to use their personal mobile devices to access privileged company applications and information.
The resultant vulnerability of organizations has made it imperative to have in place definite security measures in order to protect corporate assets. This has led to a hike in demand for mobile security software.
Another factor that has forced mobile phone users to seek security software is issues of privacy and authority that surround the NSA debate on whether communications metadata is private or public. The deluge of alarming revelations regarding the infringement of privacy rights has made cyber security a matter of grave importance, fueling the growth of the mobile security software market.
Asia Pacific Dominates Mobile Security Software Market When it comes to regional dominance of the global mobile security software market, Asia Pacific emerges as the leader mainly because of its lead in total smartphone shipments. However, North America has a strong security client adoption and this enables it to be a significant contender in the global mobile security software market.
Analysts across the sector have revealed that the worldwide market for mobile security software crossed the billion-dollar mark in 2013 and is projected to almost double in the next three years. Given the growing demand for mobile security software, the number of market players has increased with time.
Some of the prominent contributors are Trend Micro Mobile Security, Fixmo, Odyssey Software, McAfee, NetQin Mobile Inc., Kingsoft Office Software Co. Ltd., Qihoo 360 Technology Co. Ltd., Fiberlink, F-Secure, Echoworx, Mobile Active Defense, Symantec, and Kaspersky Lab ZAO.
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