Jet's Hipster Shoppers Get a Taste of Wal-Mart In-House Brands
- Some Great Value, Equate, Sam’s Choice items being offered
- Store brands will help fill out ‘gaps in the assortment’
Wal-Mart Tops Estimates on Double-Digit Online Growth
This article is for subscribers only.
The brand-conscious millennial shoppers who form the core of Jet.com’s customer base might find something unusual on the site this month: stodgy-yet-reliable store brands from Jet’s new owner, Wal-Mart Stores Inc.
Jet.com has started offering Wal-Mart’s in-house brands including Great Value, Equate and Sam’s Choice now that the companies’ online order-fulfillment centers have been linked up, a spokesman confirmed Tuesday. The move represents a small but significant step toward integrating last year’s $3.3 billion acquisition of Jet.com, part of a push to challenge Amazon.com Inc. in e-commerce.