ReviewPro Opens Office in Australia; Appoints Sales Director

ReviewPro has opened an office in Brisbane, Australia, and appointed Avril Carter as Sales Director for Australasia.

With more than 23 years’ of experience working in hospitality, including strategic roles at TripAdvisor and Orbitz Worldwide, Carter brings extensive industry and market knowledge to the table. During her time at TripAdvisor, she won the APAC Regional STAR Award for consistently exceeding revenue targets over 2013-14.

Carter said, "I am excited about this new role and to be among the pioneers of Guest Intelligence. I am impressed by the superior quality of ReviewPro’s solutions, including the Global Review IndexTM (GRI), an online reputation score used by thousands of hotels worldwide as a benchmark for guest satisfaction. Given the company’s proven capacity of delivering results, I look forward to helping new clients leverage review analytics to prioritize operational and service improvements to enhance the guest experience and drive revenue growth." 

The Australian office joins ReviewPro’s network of existing offices in Barcelona, New York and Singapore.

RJ Friedlander, CEO of ReviewPro, said, "Australasia represents an exciting opportunity for us to expand our global reach and leadership position in the Guest Intelligence market. Carter is an important addition to our team and with her background and expertize, she is the ideal person to focus on implementing strategic initiatives to extend our customer base in Australasia."