Coca-Cola FEMSA successfully closes the acquisition of Spaipa

S.A. Industria Brasileira de Bebidas in Brazil

Mexico City, Mexico - October 29, 2013 - Coca-Cola FEMSA, S.A.B. de C.V. (BMV: KOFL; NYSE: KOF) ("Coca-Cola FEMSA" or the "Company"), the largest franchise bottler of Coca-Cola products in the world, announces that it has successfully closed the acquisition of 100% of Spaipa S.A. Industria Brasileira de Bebidas ("Spaipa") in an all-cash transaction.

Stock Listing Infor ation

Spaipa's strategic footprint is a perfect geographic fit which links Coca-Cola FEMSA's operations in the state of Mato Grosso do Sul and the state of São Paulo. This transaction will increase our volume in Brazil by 40%, allowing us to reach 39% of the Coca-Cola system's volume in the country. During the last twelve months ended June 30, 2013, Spaipa sold 233.3 million unit cases of beverages,

Mexican Stock Exchange

Ticke : KOFL

NYSE (ADR) Ticke : KOF

including beer, generating approximately US$905 million in net revenues and an estimated pro forma
EBITDA of US$134 million.
Our combined territories will allow Coca-Cola FEMSA to serve more than 66 million consumers-a third of the population in Brazil. In addition, Coca-Cola FEMSA will increase its participation in Leão Alimentos, the leading non-carbonated beverage player in the country, to 26%.

Ratio of KOF L to KO

= 10:1

For Further Information: Investor Relations

José

astro

jose.castro@kof.co

.mx

(5255) 1519-5120 / 5121

Roland Karig

KOF Brazil

Spaipa

rolan

.karig@kof.com.mx

(5255) 1519-5186

Miguel Murcio miguel.murciof@kof.com.mx (5255) 1519-5148

Website:

www.coca-colafemsa.com
Coca-Cola FEMSA will start integrating the results of Spaipa as of November, 2013.
"This year we have been privileged to extend our leading position in the Brazilian Coca-Cola bottling system, consolidating a contiguous footprint and growing our family of employees. We would like to thank the teams of both companies for their hard work and dedication to close this transaction in a very short period of time and ensure a successful integration going forward. Our company's investments in this country have laid the foundation for a stronger business that will be able to better serve our consumers in the country," said Carlos Salazar Lomelín, Chief Executive Officer of the Company.