Arsenal football club has entered into a partnership with African sports betting company SportPesa.
Source: www.arsenal.com
The partnership is effective immediately and will run until the end of the 2018/19 season.
SportPesa will now act as Arsenal’s official partner in Kenya and will engage directly with fans through digital channels, promotional activities and marketing initiatives.
Arsenal fans in Kenya will also be offered a range of club-related benefits, including official merchandise and match tickets to see the team in action at the Emirates Stadium.
Vinai Venkatesham, Arsenal’s chief commercial officer, said: “We are delighted to welcome SportPesa as our official betting partner in Kenya. Arsenal has huge support across Africa and we look forward to engaging further with our fans in Kenya while also helping to drive the SportPesa business and, through a wide range of initiatives, the development of football in the country.”
Source: www.arsenal.com
