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San Francisco – Surf’s up – again – at PBteen.
The Williams-Sonoma Inc. nameplate and licensing partner Kelly Slater, the 11-time world surfing champion, have expanded their alliance with a second edition of the collection hitting stores and online today.
Like the initial collection, the new offering is eco-conscious, based on Slater’s “genuine passion for sustainability.” All of the product designs are inspired by a desire to reduce environmental impact, PBteen said.
Included are bedroom and study assortments for both surfer girls and boys, across more than 30 pieces like furniture built with FSC-certified wood as well as reclaimed wood, 100% certified organic bedding and pillows, and rugs made with recycled fibers.
Additionally, the mix includes wall décor, lighting and decorative
Environmentally responsible materials have also been incorporated into the packaging and store marketing for the collection.
Pricing ranges from $29 to $1,999.
“Bringing attention to global conservation both inside and outside the home is important to me and in collaborating with PBteen we are able to bring awareness to teens, those who are the future of protecting our environment,” said Slater.
Added Jennifer Kellor, svp, merchandising, PBteen and Pottery Barn Kids: “The environmentally responsible materials used in this collection send a strong message that we can make a difference in the world’s resources.”
To further support sustainability, Slater is offering eco lifestyle tips and sharing her favorite surf locations this summer on PBteen’s social media sites: Instagram @pbteen, Twitter at #kellyslater4pbteen and at Facebook Pottery Barn Teen.
