Five New Ways to Fall in Love with UGG This Fall
August 22 2016 - 6:15PM
Business Wire
A first look at the UGG fall campaign starring
Global Women’s Ambassador Rosie Huntington-Whiteley
Kicking off the fall season, UGG® (a division of Deckers Brands,
NYSE: DECK) unveiled a first look at its new campaign featuring the
brand’s first-ever Global Women’s Ambassador, actress and
supermodel Rosie Huntington-Whiteley. Rolling out today and running
through the holiday season, the spirited five-part digital video
series celebrates the iconic style and highly-coveted feel of UGG®
and shows there is now an UGG® boot for wherever your life takes
you. The original Classic Boot has expanded into five reimagined
collections that offer more versatility and styling options, the
new collections include: The new Classic, Classic Street, Classic
Luxe, Classic Cuff and Classic Slim.
This Smart News Release features multimedia.
View the full release here:
http://www.businesswire.com/news/home/20160822006099/en/
UGG Global Women's Ambassador Rosie
Huntington-Whiteley seen in five new silhouettes (Photo: Business
Wire)
The launch creative showcases Rosie styled in five silhouettes
from each of the new collections as well as the first digital video
introducing Classic Street. In the still image, Rosie is seen
wearing the Abree Short, the Classic II, the
McKay, the Classic Cuff Short and the Kristin
in the brand’s ever-iconic Chestnut colorway.
Please see link to access campaign assets
“I’ve always loved the soft and luxurious feel of UGG,” says
Huntington-Whiteley. “I am honored to be the ambassador for a brand
that fits so effortlessly into my lifestyle. No matter where I am,
UGG always makes me feel at home.”
Lending her signature style, lighthearted humor and vivacious
personality, Rosie will be featured throughout the fall campaign
comprised of five digital video and still photography executions
that highlight the countless ways to work UGG® into your fall
wardrobe. Set against the backdrop of the brand’s home and roots in
California, the campaign was directed by LA-native, famed
photographer and artist Cass Bird, styled by Cher Coulter, with
creative direction by Wednesday Agency NYC.
“The fall campaign showcases there’s more to UGG than just our
iconic Classic Boot,” says Nicks Ericsson, UGG® Marketing Director,
Women’s. “Rosie personifies the spirit of the brand perfectly with
her warm personality and globally renowned, effortless style. It is
a true pleasure working with her and we’re thrilled to have her as
our first Global Women’s Ambassador.”
Founded in 1978 on the shores of Southern California and used by
generations, today there’s an UGG® style for every occasion. The
UGG® Classic II has you covered rain or shine with a new
water and stain resistant pretreatment, while the versatility of
the Classic Cuff gives you freedom to personalize your
style. The added height and refined silhouette of the Classic
Slim transitions from day-to-night while the Classic
Street is equally at ease at a music fest or on high-street
with its edgy styling. And for the ultimate in luxury, the refined
details of the Classic Luxe make it the perfect companion
that’ll take you from date night to weekend getaway.
The second digital campaign video featuring Rosie
Huntington-Whiteley launches on September 22nd in celebration of
the first of fall. Please visit UGG.com or follow @UGG #UGGseason
for a sneak peek leading up to the reveal.
About UGG®
Founded in 1978 in California, UGG® is a division of Deckers
Brands based in Goleta, California. The brand has built a
reputation on luxury and comfort by using only the finest materials
in the world, employing the highest standards of craftsmanship, and
delivering new and innovative styles. For more information please
visit www.ugg.com or www.deckers.com. @UGG #thisisUGG
View source
version on businesswire.com: http://www.businesswire.com/news/home/20160822006099/en/
UGG®Lindsey DiCola, UGG® PR
Managerlindsey.dicola@deckers.com212-247-8552 X 2773orMatthew
Magnin, UGG® PR Associatematthew.magnin@deckers.com212-247-8552 X
2772
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