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Vera Bradley to launch women's healthcare apparel
22 Apr '17
1 min read
Courtesy: Vera Bradley
Lifestyle and fashion brand Vera Bradley has inked a licensing agreement with CID Resources Inc. for designing of medical apparel and coordinating accessories, specifically for women health care professionals. The health care professionals' collection is expected to launch in spring 2018 for a market which is estimated at $1.8 billion in the US.
All products will be sold in distribution channels which could include Vera Bradley stores, its ecommerce store, and specialty and chain stores throughout the country.
"We are particularly excited about entering the health care category as the Vera Bradley Foundation for Breast Cancer Research has played an integral role in changing the face of breast cancer research, contributing more than $28 million to the cause," Vera Bradley co-founder Barbara Bradley Baekgaard said. (AR)
All products will be sold in distribution channels which could include Vera Bradley stores, its ecommerce store, and specialty and chain stores throughout the country.
"We are particularly excited about entering the health care category as the Vera Bradley Foundation for Breast Cancer Research has played an integral role in changing the face of breast cancer research, contributing more than $28 million to the cause," Vera Bradley co-founder Barbara Bradley Baekgaard said. (AR)
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