AT&T's DirecTV Now Online Service's Growth Sputters
- New subscribers to web-TV service have slowed in early 2017
- AT&T CEO: We’ve ‘pulled back’ on marketing after fast start
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AT&T Inc.’s live online video service, DirecTV Now, has seen its growth stall in recent months, according to people familiar with the matter, raising questions about consumer demand for the growing number of new web-TV services entering the market.
By the end of January, two months after its debut, the cable-like TV service had surged to about 328,000 subscribers, according to people familiar with the matter. Yet DirecTV Now lost 3,000 customers in February, and its subscriber growth was roughly flat in March, the people said.