The benefits of social networking take out the luck factor and give you access to numerous people, rather than waiting to accidentally meet with them.
LinkedIn is an effective social networking site; however, in order for it to be a helpful tool, you need to use it. Unlike traditional networking that usually takes place during special events or business hours with face to face contact, social networking is open 24 hours a day regardless of your location.
Networking is networking, no matter what means you use in connecting with others. However, there are some things to consider when using LinkedIn such as how you approach others.
Recently a good friend of mine received an invite and we were impressed by how well the person briefly described his background, what they shared in common and the purpose of wanting to connect. Instead of the auto invite that LinkedIn uses to help members connect, he used my friend’s name making the message and connection more personal. The approach was effective making a good impression as well as generating interest.
LinkedIn has an average of two new members per second and has topped the 350+million mark of members with the basic premise of relationship building on a grander scale. Even though the speed and ease of reaching people is not comparable to traditional networking, you still have to follow some golden rules of networking to make your efforts successful, such as:
• Have patience and not giving up on the process. It takes time to build relationships however the key is consistency and determination.
• Develop an attitude of looking for ways to give back rather than take from others. Make your interactions give and take, mostly giving on your part to build credibility and good will.
• Have good manners and show thoughtfulness when reaching out to others. Joining groups and asking questions is a great way to generate conversations and become part of a discussion.
• Think quality rather than quantity. While others may opt for the open networker status with literally thousands of connections, the reality is you only have so much time to devote to building quality relationships. It can be better to know 10 people well than to have a 100 who may not care as much.
• Keep following up with those you meet. You build momentum and keep your relationships moving forward when you make the effort to keep others informed and in the loop. Often, the difference between those who receive a job offer and those who keep searching is their follow up strategy.
• Be genuine when sending a LinkedIn invite, using generic invitations sends the same message as a “to whom this may concern” letter. If you take the time to add a bit of personality to your message it makes it appear genuine and shows more interest.
• Traditional networking is largely based on timing and luck such as an unexpected meeting with a senior executive at work that is unplanned.
Social networking definitely needs to be part of your relationship building efforts, however you have to actively use it.
Tell me about your networking success on LinkedIn, how do you take it to the next step and use it to advance your career opportunities?