No sign on when it’s going to be released to a mainstream audience, but Nike has started rolling out a white helmet thing that apparently helps athletes stay cool as they run.

According to a press release, the “Ice Hat” is a result of the company’s conversations with Olympian Ashton Eaton on how to improve performance:

The design is still in the early stages, but VP of Special Projects, Nike Innovation Sandy Bodecker said, “Simply put, the hood concentrates a cold mass out of an icebox, covering the face, head and neck, and allows a gradual and effective cooling of the head.”

He goes on to add, “This is innovation in the making. We continue to work with Ashton on each iteration of the hood, and we plan to perfect this idea as we approach the next 18 months of elite track and field competition.”

So, will we soon be living in a world where all our favorite athletes will be wearing this thing?