Dunkin' Donuts Is Losing Its Identity
It has put itself in the uncomfortable middle of the coffee pack.
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Imitation is the sincerest form of flattery and also one of the easiest ways to lose your identity.
Traditionally lowbrow Dunkin' Donuts has been pushing into tonier offerings such as espresso, cold brew coffee and Rainforest Alliance-certified coffee beans -- so much so that it's beginning to look a lot like Starbucks.