529 0 Kommentare Entia Launches GROH(R) Product Line Into New Market Opportunity

PORTLAND, OR--(Marketwired - May 14, 2014) - Entia Biosciences, Inc. (OTCQB: ERGO), an authority on the clinical effects of oxidative stress and free radical reactions, today announced a partnership agreement with Tan Republic Franchise Company. This important milestone and strategic partnership follows the release of independent studies on the cellular protection benefits of the potent antioxidant Ergothioneine. The GROH® Ergo Boost product line, positioned for the professional salon and spa industry, is rich in both Vitamin D and is an all-natural source of Ergothioneine.

The $5 billion+ market of Tanning and Light Therapy in the US includes more than 22,632 operators in the industry, in addition to health clubs, spas and beauty salons that also provide tanning as an added service. Concerns about the health risks associated with UV tanning are resulting in increased consumer concern. Cell protection is an important topic in this industry and Tan Republic and many others in this market are looking to provide customers with the latest in technology and innovation to improve the safety and protection of their guests.

"Our GROH® product line provides targeted delivery of key micronutrients directly to cells responsible for healthy skin," said Julia Perederiy Ph.D., Research and Development Scientist at Entia Biosciences.

Entia Biosciences will continue to explore this secondary market and continue to expand its products with the all-natural source of Ergothioneine with the benefits of targeted nutrition and cellular protection. The approach to cellular protection is reinforced in a published study "The Unusual Amino Acid L-Ergothioneine is a Physiologic Cytoprotectant" (1). Study authors stated, "Ergothioneine absorbs UV radiation and prevents DNA breaks and mutations. Ergothioneine may stimulate certain enzymes involved in antioxidant response and repair mechanisms and also have a role in cell proliferation. In addition, Ergothioneine protects against a variety of other ROS and reactive nitrogen species providing cytoprotection at multiple levels."

"We are excited to offer our customers cutting-edge products like those produced by GROH®," said Ariel Peterson of Tan Republic. "The cellular protection offered by GROH® products makes it an ideal addition to our business, while its ability to repair damaged cells ensures that we're offering customers the highest level of innovation available in the market."