Market swings got you on edge? Starbucks is here to perk you up.
This week’s stock market mess led ‘Bucks boss Howard Schultz to issue a memo imploring baristas to be extra nice to customers, the Washington Post reported.
“Today’s financial market volatility, combined with great political uncertainty both at home and abroad, will undoubtedly have an effect on consumer confidence,” the billionaire bigwig wrote in a memo titled “Message from Howard: Leading Through Turbulent Times.”
“Let’s be very sensitive to the pressures our customers may be feeling, and do everything we can to individually and collectively exceed their expectations.”
The 62-year-old CEO’s efforts haven’t always been successful: His “Race Together” initiative – in which baristas were encouraged to write the phrase on cups in hopes of starting a dialogue about race relations – backfired and was aborted just days after launching in March.
In the memo, which was obtained by the Washington Post, Schultz added that Starbucks’ growth plans wouldn’t be affected by the current financial problems.
