Neighbor News
Cardlytics Names Dani Cushion Chief Marketing Officer
As CMO, Cushion will oversee global marketing and communications at Cardlytics
Cardlytics, the data and advertising company that pioneered and leads the global Card-Linked Marketing industry, today announced the appointment of Dani Cushion as the company’s Chief Marketing Officer. As CMO, Cushion will oversee global marketing and communications at Cardlytics, including elevating the Cardlytics brand, leveraging all channels that target B2B marketers and advertisers, and positioning the company to reflect all of its products and offerings.
With more than 15 years of industry experience, Cushion is an expert at creating global marketing programs for top-tier companies.
- Prior to joining Cardlytics, Cushion worked with mobile ad platform Millennial Media, most recently as senior vice president of global marketing & communications, where she was instrumental in building a marketing team, bringing the company through its IPO, and repositioning the company after the acquisitions of Jumptap and Nexage.
- Previously, Cushion oversaw partnership marketing at Sirius XM, promoting the company’s major media partnerships, including MLB, NHL, Oprah, and dozens of other properties.
- She began her career in sports marketing & media at Major League Soccer, Swiss-based ISL, and Omnicom agency Millsport/The Marketing Arm.
“Dani has helped articulate and drive mobile advertising technology, making her an ideal partner for helping take Cardlytics to our logical next level,” said Scott Grimes, CEO and Co-founder of Cardlytics. “Her deep media experience will help us communicate what makes us unique to marketers everywhere.”
Find out what's happening in Midtownwith free, real-time updates from Patch.
“Cardlytics is answering questions no one else can, and through our view into consumer purchase data, we have an incredible opportunity to create a step-change in the market,” said Dani Cushion, CMO of Cardlytics. “Scott Grimes and Lynne Laube have built an amazing culture here, with a great idea at its foundation, and grown through hard work and a fun, innovative mindset. I’m thrilled to join this amazing team and tell our story.”
Cushion attended Lehigh University in Bethlehem, PA, with a Bachelor’s degree in Marketing, and minors in Economics and Philosophy. She will be based at Cardlytics headquarters in Atlanta.