General Mills To Cut Artificial Flavors, Colors From Fruit Snacks

Aug. 28, 2015

General Mills will be removing artificial colors and flavors from its fruit-flavored snacks, the company revealed in its blog. This includes Fruit Roll-Ups, Fruit by the Foot, Fruit Gushers and all of its shapes products, such as Scooby-Doo.

The move comes two months after the company announced that it would remove artificial flavors and colors from artificial sources from the rest of its cereals in response to consumers’ changing preferences. 

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Confections, cookies, pastries

General Mills Inc.

May 6, 2013
General Mills is a leading global manufacturer and marketer of consumer foods products, with annual worldwide net sales of $14.9 billion. It has more than 100 U.S. consumer brands...