This week on AppleInsider: Apple Watch at Best Buy, Apple Music numbers, Apple TV news & more

The lazy days of summer were in full effect this week, but there were some brief glances of plans for the Apple Watch — as well as a long-rumored Apple TV refresh.

Apple Watch coming to Best Buy on Aug. 7

On Sunday, Best Buy announced that it would begin selling the Watch on Aug. 7, both online and at select outlets — gradually expanding retail reach as the holidays approach. To date, the wearable has only been available through Apple's own online and retail outlets, as well as a handful of third-party luxury boutiques.

Canadians will also be able to buy the Watch from Best Buy, but only a week later. Neither Canadian nor American shoppers will be able to get a $10,000-plus Edition model from the retailer.

Apple Music subscribers up to 10 million

While Apple has yet to release any hard statistics, one rumor claimed that Apple Music is already up to 10 million subscribers. That would be a fraction of the numbers reported by rivals like Spotify and Pandora, but impressive for a service only four weeks old.

Apple Music users are still in the middle of a three-month free trial period though, and numbers could potentially fall off rapidly once a paywall takes effect in October. By that point, Apple may have expanded the service's reach beyond iTunes and iOS to Android and the Apple TV, as promised.

No 'iPhone 6c' due this fall

Though rumors and even parts leaks once appeared to back the concept, Cowen and Company analyst Timothy Arcuri noted that evidence of a low-cost iPhone 6c has largely vanished. The product might have been similar in size and concept to the iPhone 5c, but with an aluminum body.

Arcuri speculated that Apple may have scrapped the idea to avoid harming sales of a discounted iPhone 6.

Apple TV's rebirth on track for September

A Thursday report indicated that the fourth-generation Apple TV — originally anticipated in June — will finally make its debut in September. The device should have an A8 processor, more storage, and Siri support, as well as its very own app store.

The set-top should also be thinner than its predecessor, and come with a new remote with touchpad controls. Accordingly its operating system will be redesigned. One missing element though may be Apple's rumored streaming TV service, which could still arrive by the end of the year but is now forecast for 2016.