BroadSoft targets hospitality industry with SDD acquisition

BroadSoft recently announced a new, hosted Unified Communications offering for the hospitality industry, UC-One Hospitality. The offer is enabled by BroadSoft’s acquisition of Systems Design & Development, Inc. (SDD), a software and services provider. SDD already serves large global hotels, resorts, convention and meeting facilities, extended stay, and fractional ownership properties.

Broadsoft is offering the solution to service providers who are targeting the hospitality industry with cloud-based communications services. As with other vertical markets, the hospitality industry is replacing legacy PBX solutions and evolving corporate IT infrastructures with cloud migration.

UC-One Hospitality integrates BroadSoft’s Unified Communications (UC) and SDD’s Jazz Fusion capabilities into one solution designed to offer tight integration with the diverse and distributed collection of hospitality systems, property networks and hotel operational practices. The platform also offers the option for properties to create customized services with features such as dynamically targeted pricing, packaging, service authentication and digital content presentations. With the integrated system, service providers can offer bundles that include elements with connectivity, unified communications and property management system data integration, and more.

BroadSoft CEO Michael Tessler commented in a statement on the offer.

“Many of the hospitality premise-based PBX solutions are reaching their end-of-life, creating a need for the industry to seek new innovative communication alternatives that better align with their integrated guest services strategies,” he said. “We believe the services capabilities of SDD, when integrated with our Unified Communications services, will unlock a sizable new vertical market opportunity for our service provider customers.”

SDD CEO Ron Tarro added, “Joining BroadSoft positions us to accelerate our growth and bolster our offering for the hospitality market.”

Tessler concluded, “The SDD team has a deep understanding of the business challenges hotel and property management companies face; I am very excited to have such an experienced team — which brings strong relationships with leading global hospitality brands — join BroadSoft.”

The acquisition is expected to contribute over $1 million in revenue in 2014.