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J.M. Smucker looks for coffee market share gains

May 25, 2016 10:39 AM ETThe J. M. Smucker Company (SJM) StockCOST, KR, ABS, SJMBy: Clark Schultz, SA News Editor
  • A price cut by J.M. Smucker (SJM +0.4%) on packaged coffee has more to do with competition from private-label grocery store brands than green coffee costs, according to analysts.
  • "Coffee brands are seeking market share versus holding prices," notes Rabobank's Ross Colbert.
  • Kroger (NYSE:KR), Safeway (NYSE:ABS), and Costco (NASDAQ:COST) are all aggressively selling their private-label brands in stores.
  • J.M. Smucker sells coffee under the Folgers and Dunkin Donuts' brand names.

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