Ultra Pure Water Technologies, Inc. Announces Installation of 'Ice Island' Systems at Macro Oil Company, Inc. Convenience Store Chain


LAFAYETTE, La., March 23, 2005 (PRIMEZONE) -- Ultra Pure Water Technologies, Inc. (Pink Sheets:UPWT) (Ultra Pure) announced today that ICEX Holdings Ltd., Inc. (ICEX), a wholly-owned subsidiary of Ultra Pure, has been contracted to install the ICEX "Ice Island" proprietary ice production units for Macro Oil Company, Inc. (Macro). The units will be installed in Macro's Complete Stop Food Mart Convenience Stores located in the Lafayette, LA area.

Daniel LeBlanc, President of ICEX stated, "We are extremely pleased with the opportunity to install our 'Ice Island' units in Macro's Food Mart stores located in the Lafayette, LA area. The units will undergo a production testing at the Food Mart locations to supply ice sales for the stores. The systems will allow Macro to exercise better control of their bagged ice inventory, eliminate the need for ice deliveries, and allow for sales fulfillment during peak ice demand periods."

"We anticipate building a long and lasting relationship with Macro that will allow for the installation of 'Ice Island' production units wherever the needs are justified to increase the profitability of ice sales at Macro operated convenience stores," stated Mr. LeBlanc.

About Macro Oil Company, Inc.

Macro Oil Company, Inc. (Macro) owns and operates a chain of thirteen (13) Shell Branded convenience stores throughout South-Central Louisiana under the Complete Stop Food Mart logo. Macro is one of the largest distributors of Shell Oil products in the Southern USA. Macro Oil was founded in 1929 and provides services in four divisions: Complete Stop Food Marts, Macro Transportation, United Fuels and Lubricants, and Fuelman. United Fuels and Lubricants is a full line Authorized Distributor of Shell Oil Fuel & Lubricants throughout the Gulf South and in conjunction with Macro Transportation, operates a fleet of 39 dedicated trailers and package vans supplying regional delivery coverage in the Southern USA states from Arizona to Florida.

About ICEX Holdings, Ltd., Inc.

ICEX is a wholly owned subsidiary of Ultra Pure Water Technologies, Inc., with headquarters located in Lafayette, LA and a manufacturing support division located in Phoenix, AZ. The company manufactures a proprietary ice production unit known as the "Ice Island" system. The system is an on-site ice production, bagging, and storage unit. The patent-applied for technology totally automates production and packaging of ice products in a portable configuration installed at the customer's site. The target markets for the Ice Island system include convenience stores, grocery stores, hotels, resorts, hospitals and industrial complexes.

About Ultra Pure Water Technologies, Inc.

Ultra Pure Water Technologies, Inc. is engaged in the manufacture, sale, and rental of pure quality water purification equipment, utilizing reverse osmosis filtration processes and water vending equipment. The company's products address various water treatment applications for commercial, residential, industrial, and institutional purposes. These applications range from providing purified drinking water through our reverse osmosis self-filling water coolers and under-the-counter systems, to equipment for producing water for municipal systems with capacities exceeding 200,000 gallons per day utilizing desalination and reverse osmosis processing equipment.

This release includes forward-looking statements made pursuant to the safe harbor provisions of the Private Securities Litigation Reform Act of 1995 that involve risks and uncertainties including, but not limited to, the impact of competitive products, the ability to meet customer demand, the ability to manage growth, acquisitions of technology, equipment, or human resources, the effect of economic and business conditions, and the ability to attract and retain skilled personnel. The Company is not obligated to revise or update any forward-looking statements in order to reflect events or circumstances that may arise after the date of this release.


            

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