NJ sues 'As Seen on TV' company

TRENTON –

State officials say a North Jersey firm used high-pressure sales tactics to sell to customers and then made it difficult for them to get refunds.

State consumer affairs officials announced Wednesday they filed a lawsuit against Fairfield-based Telebrands, which is known for its "As Seen on TV" products. It seeks restitution for customers and other penalties.

The civil suit claims the firm scammed customers by aggressively pushing more expensive products, shipping and billing for products not ordered, and using misleading advertising.

It also alleges the company violated the terms of a 2001 agreement with the state that required it to comply with New Jersey's Consumer Fraud Act.

"As demonstrated by its alleged actions, Telebrands cannot be trusted to do right by its customers or to even honor its own 2001 pledge to follow our consumer protection laws," acting Attorney General John Hoffman said. "We are bringing this action to end the abusive business practices that Telebrands allegedly is inflicting upon consumers."

Telebrands said it was "confident" that the complaint could be quickly resolved.

The state is seeking restitution for the affected consumers, plus civil penalties and reimbursement of its investigative costs and attorneys' fees.

The state's Consumer Fraud Act provides for civil penalties of up to $10,000 per violation. But based upon Telebrands' alleged violation of the 2001 consent judgment, the state is seeking enhanced civil penalties of up to $20,000 for each violation.