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Gannett

Digital ads, acquisitions drive Gannett Q4 results

Mike Snider
USA TODAY
This July 14, 2010, file photo, shows Gannett headquarters in McLean, Va.

Gannett Co., which owns USA TODAY and 109 local news properties in the U.S., said Thursday its fourth-quarter profit rose nearly 21% as digital advertising sales rose, and acquisitions contributed to a 17% increase in revenue.

The McLean, Va.-based company reported fourth-quarter net income of $24.6 million, up from $20.4 million a year earlier. .

Earnings per share, on an adjusted basis, totaled 50 cents, compared to 53 cents in the October-December period a year ago, beating the 42 cents per share estimated by analysts polled by S&P Global Market Intelligence.

Total operating revenue rose 17.3% to $867 million, from $739.3 million a year ago. That beat analysts' expectations of $849 million.

"We're very pleased to have ended the year on such a high note with strong revenues and earnings in the fourth quarter," said Gannett CEO Robert Dickey in a conference call with analysts after the company released its financial results. "2016 was an important year in the transition of our business to a next-generation digitally-focused model."

Shares of Gannett (GCI) rose 4.1%, or 36 cents, to close at $9.06.

Total circulation revenue was $297.8  million, an increase of 15.5%. Total advertising revenue rose 6.1% to $445.2 million, up from $419.6 million a year ago.

Excluding revenue from acquisitions, foreign currency rate changes and some exited businesses -- operating revenue fell 7.7%. After adjusting for year-ago reclassification of certain customer credits, operating revenue declined 8.8%

Print advertising sales rose 3.6% to $334.4 million, while digital ad sales rose 14.4% to $110.8 million, helped by acquisitions, improved local sales and growth at USA TODAY, as well as increased mobile and video revenue.

"The success of our digital products and go-to market strategies such as focusing on native advertising through our Get Creative studio are more than offsetting declines in print advertising and to a lesser extent circulation revenues," Dickey said.

The USA TODAY Network hit a new all-time monthly high of more than 122 million unique visitors in November as a result of election coverage and wildfires in Tennessee, he said. The network ended 2016 as No. 3 in comScore Media Metrix's ranking of news and information digital media properties. "Our goal remains to be No. 1," Dickey said.

Digital-only subscriptions, sold by local news properties, grew 71.1%, with digital-only plus Sunday subscriptions surpassing 200,000 for the first time, a 62.4% increase.

During 2016, Gannett acquired the Journal Media Group, which includes the Milwaukee Journal Sentinel and 14 other newspapers; the North Jersey Media Group, which includes The Record of Bergen County; and  ReachLocal, which helps local businesses manage sales leads and increase revenue.

For the current year, Gannett expects a mid-single digit increase in revenue and a slight decrease in earnings before interest, taxes and other items.

Follow USA TODAY reporter Mike Snider on Twitter: @MikeSnider.

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