Jul 13 2015
Medgen, Inc. (OTCPink: MDIN) today announced that it has started to ship countertop display cases of SNORenz® and SNORenz Night Time™ to retail stores as per the terms of the company's distribution contract with retail distribution giant, Mr. Checkout. As part of the agreement, participating distributors are releasing the names of each location, along with photos of the displays in stores as they hit shelves, which the company will pass along to consumers through Twitter and the corporate website at www.medgeninc.com.
For this initial distribution, the company chose a wide variety of locations to give the company adequate sales feedback for the next, much larger wave of distribution. These locations include well-known retail chains, Independent pharmacies, gas station convenience stores, supermarkets, mom and pop stores, and many, many more. This sudden explosion of distribution is thanks to the contract signed earlier in the year with Mr. Checkout, which is the same distribution network that placed 5 hr Energy into the marketplace helping it to become the global phenomenon that it is today. Both Medgen and Mr. Checkout feel that SNORenz® has the potential for that same level of success.
Medgen CEO Brandon Dean commented, "I am very proud to be part of the company at this pivotal moment in its history. Getting a product on retail shelves is much more difficult than people think. Buyers scrutinize the company, and the product very carefully, so you must have something really great on your hands to get a deal. This is an example of a great line of products. It's an exciting time for everyone involved, but we must keep moving forward."
The initial retail distribution is just part of a much bigger corporate strategy, and as SNORenz® hits store shelves, the company plans to begin running its previously released TV commercial, which will support in-store sales, generate increased online orders, and create brand awareness in specific regions where the product has not yet been seen on store shelves. An important part of the strategy is to drive retail purchases so that the retailers and the distributors have an increasing demand for the products. This strategy has been in place and moving the company forward since the appointment of Mr. Dean earlier this year. Additionally, the company plans to use other media such as small radio spots, print ads, and more.
Medgen management wants to let both shareholders and consumers know that despite the massive amount of ground covered in the past few months, the company will continue moving forward with the same persistence and passion to make sure Medgen will be as successful as it possibly can.