Only 17% businesses in India are truly doing enterprise mobility, says VMware

VMware has reiterated its strategy to help customers in India realise the benefits of business mobility and transform their business processes.

The total addressable enterprise mobility solutions industry in Asia Pacific, which includes applications, devices, security, middleware, and professional services, is expected to grow from $22 billion in 2015 to $26.7 billion by 2017. The market in India is also slated to grow from $1.7 billion in 2015 to $2.3 billion in 2017 over the same period.

While addressing a press briefing, Sanjay Deshmukh, general manager, Business Mobility, VMware APJ, said only 17 percent businesses in India are truly doing business mobility. And, sectors such as finance and retail are leading the adpotion.

India represents one of the fastest growing smartphone markets in Asia-Pacific. According to IDC, smartphone shipments to the country grew by 44 percent in Q2 2015, as compared to the same quarter in 2014, with Samsung, Micromax, Intex, Lenovo, and Lava leading the market. As devices become more affordable, IDC expects India to maintain a double-digit growth rate in the smartphone market, eventually overtaking the United States as the world’s second largest smartphone market by 2017.

With the number of mobile internet users in India projected to double and cross the 300 million mark by 2017 according to a report by KPMG, business mobility is emerging as a top priority for Indian enterprises.

“The Asia Pacific market for mobility is in very early stages, with 80 percent of organisations ill-equipped to harness 3rd platform technologies, including Mobility, Cloud, Social and Big Data Analytics, to compete in the market,” said Charles Reed Anderson, Head of Mobility and IoT, IDC Asia Pacific. “We see the next 18 months as a critical period for companies to accelerate efforts and investment in the enterprise mobility space. Companies are currently placing too much emphasis on devices and BYOD. Our recommendation is that businesses increase their investments in security, middleware and infrastructure, to enable better competitive innovation.”

“With Indian organisations paying close attention to the future of business processes in the mobile-cloud era, we believe that India is on the cusp of the next major technology wave in Asia Pacific,” Deshmukh added “With a new generation of smartphone-powered workers who have easier access to end-user devices and network connectivity, businesses here are prioritising and reorienting themselves around mobile innovation, apps and services.”

The company said it recently announced new solutions, services and partnerships for its business mobility offerings. These include the introduction of identity-as-a-service offering VMware Identity Manager.

VMware has over 400 customers in India, including Axis Bank, Tata Motors, Wipro, Aircel, Maxi Life Insurance, among others.