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Renren's Pivot To Fintech Deals Could Pay Off

This article is more than 8 years old.

The transition underway at Chinese social media company Renren underscores the fast and furious startup scene for China tech innovation and investments. Never before has the momentum been quicker or the impact deeper and wider.

Silicon Valley has awakened to the potential and groups such as Founders Space are exclaiming that "China is on fire, and it's a madhouse" while noting that startup valuations are higher in China than in the Valley, startups can go public in China within two to three years, and become unicorns without ever having to leaving their home market.

Renren, which started out as the Facebook of China, is pivoting now to the internet finance business and diversifying into more profitable areas with investments in such seemingly far afield areas as logistics (ie the company's recent investment in a trucking deal).

Chairman and CEO Joe Chen says the company's first quarter financial results -- net revenues down 41 percent from a year ago with an operating loss of $26.5 million -- reflect a bottoming out of Renren's legacy business in online advertising and gaming.

As new social messaging apps such as WeChat have caught on in China, Renren has been busy investing in numerous tech startups, with as much as $500 million venture capital invested in more than 30 deals. More than half, $275 million, have been invested in the fintech space. See prior article at Forbes, Renren's burst of deals in U.S. tech startups.

One of the more significant of those fintech investments is online lending platform SoFi, which like Renren's core business in China, is geared for college students and young graduates. SoFi is set to go public this year in what could be a $3.5 billion valuation. Renren has a 25 percent stake in SoFi.

Such moves are being regarded by hedge fund investors as worth watching for the upside potential. John Romero of Aptus Capital sees Renren today as more of a strategic venture capital investor rather than an operational business. "Keep an eye on former China darling RENN as it is seems to be turning into a CMGI type company from the dot com era in mid to late 90's," Romero notes. CMGI faltered after investing in multiple startups that were not operationally efficient.

We will learn more about Renren's future as CEO Joe Chen speaks next Thursday, May 21, at Silicon Dragon's Beijing event.