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Business Briefing

Brown-Forman to Sell Southern Comfort and Tuaca

Brown-Forman, the American spirits maker, said its Southern Comfort and Tuaca brands would be sold to the Louisiana-based Sazerac. The sale, expected to close by March 1, will result in a one-time operating income gain of about $475 million for Brown-Forman in fiscal 2016, the company said. The chief of Brown-Forman, Paul Varga, said the sale reflected the company’s evolving portfolio strategy and its focus on top brands like Jack Daniel’s. Brown-Forman acquired Southern Comfort in 1979, but the brand has struggled in recent years. Sazerac’s holdings in Kentucky include the Buffalo Trace, Barton 1792 and Glenmore distilleries.

A correction was made on 
Jan. 15, 2016

Because of an editing error, an earlier version of this briefing about Brown-Forman erroneously included the text of an article about Hyatt Hotels. That article can be read here.

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A version of this article appears in print on  , Section B, Page 2 of the New York edition with the headline: Brown-Forman to Sell Southern Comfort and Tuaca. Order Reprints | Today’s Paper | Subscribe

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