Reliv International launches new nutritional supplement to address entire fatigue cycle

Reliv 24K, a new nutritional supplement, is the first shot to provide healthy energy and greater mental focus while also reducing stress. Reliv International, Inc., a creator of nutritional supplements that promote optimal health, introduced the product last weekend in Atlanta.

"Reliv 24K is the first product created specifically to address the entire fatigue cycle," said Dr. Carl W. Hastings, chief scientific officer and vice chairman of Reliv. "Physical fatigue and mental fog go hand-in-hand, and stress is a leading contributor to both. 24K addresses all three factors by boosting energy, enhancing mental focus and reducing stress," he said.

Most energy shots on the market today rely on caffeine to provide a quick jolt. But those shots can cause jitters and an unhealthy spike in heart rate. Consumers of 24K won't face those issues. Rather than masking symptoms with stimulants, 24K's comprehensive formula provides the fuel for healthy, natural energy.

The new product represents two important firsts for Reliv: 24K is Reliv's first bottled, ready-to-drink supplement and the company's first energy shot.

The product's name comes from its 24 active ingredients, including omega-3 fatty acids, resveratrol, B vitamins and others that provide energy, mental clarity and stress relief. Hastings and his team of nutritional scientists at Reliv carefully selected ingredients to work together synergistically based on clinical research.

The suggested one-ounce serving size contains only five calories and no caffeine. The product will be sold in the United States initially, but Reliv eventually plans to market it in international markets.

Reliv introduced 24K at its U.S. national conference held in Atlanta Feb. 3-5. Independent Reliv distributors convened to attend training workshops designed to help them build their businesses, receive recognition and take part in motivational activities.

The launch of 24K was the highlight of the conference. The new product comes in a 28-ounce plastic bottle, equal to a four-week supply at the suggested one-ounce serving size, and in double shot-sized, two-ounce bottles for on-the-go convenience.