Google, Zillow and James Packer to sell home loans

Borrowers can gather information such as reviews and ratings, estimate credit scores, calculate home values and click through to apply for the loan online, Google Compare's director of product management Nicolas Wk said.

Google has registered as a licensed mortgage broker, though it won't finance the loans. Instead Zillow and Lending Tree will help users find the best mortgage via their huge home databases.

The move extends Google's reach beyond car insurance comparisons and is another example of fintech "disruption", following in the footsteps of peer to peer lending and Bitcoin.

The system will begin in California and be rolled out beyond.Seattle-headquartered Zillow is a real estate and rental marketplace in the United States, advertising more than 110 million US homes.

Mr Packer, the largest shareholder in Crown Resorts, took a 9.35 per cent stake in Zillow in September 2013 via Cavalane Holdings.

In August, Mr Packer talked up his investments in Zillow and other technology ventures.

The mogul is also a financial backer of local peer to peer lender, SocietyOne.

Zillow vice president of mortgages, Erin Lantz, said Zilow and Google shared the same vision to empower consumers with comprehensive access to valuable information that helps them make confident, more informed financial decisions.

"This partnership allows us the unique opportunity to help borrowers by providing them with the industry's most accurate, real-time information about home loans and mortgage lenders," she said.