Acxiom Announces Deal With Twitter For Targeted Advertising

Acxiom Corporation ACXM, an enterprise data and analytics company, announced a deal with Twitter Inc TWTR Thursday to augment the social media platform's "targeting capabilities for advertising," according to a press release.

Under the terms of the agreement, advertisers can select from 135 Acxiom audience categories to define or find a group of users on Twitter.

The categories are selected by behavior, life stages, demographics and household information, and span all industries including financial services, retail, auto and consumer packaged goods.

The company claimed that use of its data would "result in greater marketing efficiency and more engaging brand experiences."

Acxiom's Group Vice President of Global Partner Development, Dana Hayes Jr., said, "We have seen tremendous results from clients who have used first party and Acxiom data, for targeting ad campaigns on Twitter. Behavior targeting will offer another way for advertisers to have access to Acxiom data sets and scale, for precisely targeting customers and prospects on Twitter."

Acxiom recently traded at $19.70, up 0.61 percent.

Twitter recently traded at $48.07, up 1.05 percent.