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Dun Bradstreet acquires Mass. advertising tech company for 125M

Emily Bader//January 9, 2015//

Dun Bradstreet acquires Mass. advertising tech company for 125M

Emily Bader//January 9, 2015//

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Short Hills-based commercial information and business insights firm Dun & Bradstreet announced Friday it has acquired a Massachusetts-based advertising technology company for $125 million.NetProspex and its employees will continue to operate out of Waltham, Massachusetts. The acquisition combines NetProspex’s contact database with Dun & Bradstreet’s global business data and analytics. Also as part of the acquisition, the company will be renamed Dun & Bradstreet NetProspex.

“Dun & Bradstreet already provides our customers and partners the most comprehensive view of companies around the world, and now our customers can reach the largest, most accurate set of decision makers and decision influencers,” Bob Carrigan, CEO, president and director of Dun & Bradstreet said in a prepared statement.

NetProspect CEO Michael Bird will be general manager of the new company, reporting to Josh Peirez, chief operating officer of Dun & Bradstreet.

“This acquisition brings incredible value to today’s B2B sales and marketing leaders,” Bird said in a statement. “Bringing together our highly complementary technologies, data sets and expertise immediately creates an unmatched set of solutions that will continue to help our collective customers better segment, target and communicate with their ideal customers to grow their business. We couldn’t be more excited to join the team at Dun & Bradstreet and to bring these solutions to market.”

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