Fare Killer Ryanair Lets Go of Its American Dream
The Irish carrier is seeking new growth in Europe rather than looking to the west.
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For at least a decade, Ryanair Holdings Plc CEO Michael O’Leary dreamed about coming to America, bringing the Irish carrier’s insanely low fares to the other side of the pond. Expand west to the largest aviation market. Price the cheapest seats at $10. Offer business class up front for those willing to pay.
A leader among ultra low-cost airlines, Ryanair had global ambitions.