According to the report, a key growth driver is increasing concern about hygiene among consumers. In order to avoid unpleasant smells, consumers use deodorants and antiperspirants.
Technavio Announces the Publication of its Research Report Global Deodorant Market 2016-2020
Technavio recognizes the following companies as the key players in the global deodorant market: Avon Products, Beiersdorf, Colgate-Palmolive, Henkel, P&G, and Unileve.
Other Prominent Vendors in the market are: Adidas, CavinKare, Chanel, Christian Dior, Church & Dwight, Estee Lauder, Godrej Consumer Products, Hypermarcas, Kao, Lion, L'Oreal, McNroe, Playboy, Raymond, Revlon, Shekofa Kish, Shiseido, Tom's of Maine, TTK Healthcare, Verdan Sarl, Vini Group, and Yardley of London.
Commenting on the report, an analyst from Technavios team said: A key trend which is boosting market growth is demand for organic and natural deodorant products. Deodorant products that are free from aluminum, alcohol, synthetic ingredients, and parabens are becoming increasingly popular in the market because of the rising demand for safe, natural, and organic products.
They are specially designed for sensitive skin and they prevent body odor without causing any harmful effects to the skin. Arm & Hammer Essential Deodorant, Tom's of Maine Natural Long Lasting Deodorant Stick, and Natural Aloe Vera Deodorant are popular natural deodorant products.
Report: marketreportscenter.com/reports…-2016-2020
Deodorants help to get rid of body odor, whereas antiperspirants help stop or dry up perspiration. Deodorants help control the growth of the bacteria that causes bad smells, as well as mask the smell with help of a scented perfume present in the product formulation.
There is an increasing need for deodorants and antiperspirants to protect consumers from sweating and body odor during and after sport activities.Further, the report states that a major factor that could hamper market growth is the growing concerns related to toxicity of chemicals. The use of antiperspirants may impair the natural process of sweating, which regulates body temperature.
Chemicals present in deodorants can also result in contact dermatitis, which causes skin rashes, pain, and irritation. To address this issue, deodorant vendors are now introducing organic deodorants made from natural ingredients
The study was conducted using an objective combination of primary and secondary information including inputs from key participants in the industry. The report contains a comprehensive market and vendor landscape in addition to a SWOT analysis of the key vendors.
About the Global Deodorant Market
Deodorants and antiperspirants are in high demand in developed regions such as the Americas and Western Europe. With consumers there increasingly opting for products that contain natural ingredients, manufacturers have been reformulating their products to cater to this requirement.
The growing implementation of daily grooming routines among teenagers and white collar professionals is also contributing to the sale of deodorant products.
To meet the growing consumer demand for multifunctional products, vendors are enhancing the basic functions of deodorants to include antiperspirant and skin lightening features. Dove Go Fresh and Dove Original Clean are examples of solid multifunctional deodorants.
Technavios analysts forecast the global deodorant market to grow at a CAGR of 5.65% during the period 2016-2020.
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Covered in this report
The report covers the present scenario and the growth prospects of the global deodorant market for 2016-2020. To calculate the market size, Technavio considers the revenue generated from the retail sales of deodorants and antiperspirants.
The market is divided into the following segments based on geography:
Americas
APAC
Europe
MEA
Technavio's report, Global Deodorant Market 2016-2020, has been prepared based on an in-depth market analysis with inputs from industry experts. The report covers the market landscape and its growth prospects over the coming years.
The report also includes a discussion of the key vendors operating in this market.
Key vendors
Avon
Beiersdorf
Colgate-Palmolive
Henkel
P&G
Unilever
Other prominent vendors
Adidas
CavinKare
Chanel
Christian Dior
Church & Dwight
Estee Lauder
Godrej Consumer Products
Hypermarcas
Kao
Lion
L'Oreal
McNroe
Playboy
Raymond
Revlon
Shekofa Kish
Shiseido
Tom's of Maine
TTK Healthcare
Verdan Sarl
Vini Group
Yardley of London
Market driver
Increasing concern about hygiene among consumers
For a full, detailed list, view our report
Market challenge
Concerns related to toxicity of chemicals
For a full, detailed list, view our report
Market trend
Demand for organic and natural deodorant products
For a full, detailed list, view our report
Key questions answered in this report
What will the market size be in 2020 and what will the growth rate be?
What are the key market trends?
What is driving this market?
What are the challenges to market growth?
Who are the key vendors in this market space?
What are the market opportunities and threats faced by the key vendors?
What are the strengths and weaknesses of the key vendors?
You can request one free hour of our analysts time when you purchase this market report. Details are provided within the report.
Report: marketreportscenter.com/328673
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