Google failed to secure Alphabet.com before launching Alphabet Inc., so it did the next best thing: purchase abcdefghijklmnopqrstuvwxyz.com.
Alphabet.com is owned by BMW, while ABC.com is home to the popular broadcast network, so Google had to get creative after it launched Alphabet, a new parent organization to oversee Google and its various side projects.
The company's Web presence is currently housed at abc.xyz. "We realized we missed a few letters in abc.xyz, so we're just being thorough," an Alphabet spokesman told The Wall Street Journal.
As DomainInvesting.com pointed out, the full alphabet domain was created in 1999, then updated on Oct. 6 when purchased by Google.
As of press time, the lengthy URL is not active, though the company will probably soon redirect the link to its Alphabet homepage. Similarly, the search giant owns Googl.com and Gogle.com, which get referred to the actual Google site.
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DomainInvesting.com said most domain names featuring other parts of the alphabet appear to be registered, as are those with the full alphabet in other extensions (.net, .org, .info, etc.).
Google did not immediately respond to PCMag's request for comment. For more, check out Why Did Google Create Alphabet?
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