TAG Heuer to Undercut Rivals With Cheapest Swiss Tourbillon
- 14,900 franc timepiece features complicated spinning mechanism
- Swiss watchmakers reduce prices to gain market share
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TAG Heuer will undercut rivals with the least expensive Swiss-made chronograph featuring a tourbillon as the industry lowers prices to gain market share.
The 14,900-franc ($14,700) Carrera Heuer-02T will be showcased at the March Baselworld trade fair, the watchmaker, owned by LVMH Moet Hennessy Louis Vuitton SE, said Thursday. A tourbillon -- French for “whirlwind” -- is a spinning mechanism that’s one of the most complicated features of an automatic timepiece.