Nordstrom says that it’s working on a pilot to expand the online retailer’s offerings to women, expected to launch in the fall.
Nordstrom is expanding the realm of Trunk Club — the online men’s retailer it bought for $350 million last year — to the other half of humanity.
“We want to let you in on a secret: Trunk Club isn’t just for men anymore,” says an announcement on the Trunk Club website. “This is a new offering for us, so we’re not able to serve everybody just yet.”
Trunk Club spokeswoman Ashley Lang said the service for women will launch this fall but that it’s offering early access for some who sign up on the website.
These early customers’ feedback will have an impact on the final rollout, Lang said.
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The Trunk Club is an online service that offers fancy apparel picked by a flesh-and-blood stylist specifically for each customer.
The clothes are then shipped out in a trunk, hence the name. Shoppers pay for what they keep and send back what they don’t, for free.
Nordstrom acquired the company to boost its online business, and at the time said the Chicago-based startup would operate independently, although its customers would be able to get alternations at Nordstrom stores.
Separately, the Seattle retailer announced Monday it would double down on its partnership with Madewell, agreeing to distribute the apparel brand to an additional 15 new stores. By late July, 30 Nordstrom locations will carry the brand, in addition to Nordstrom.com.