Around the Net
Beacons Challenged by Consumer Benefits
- TechRepublic, Friday, August 28, 2015 10:05 AM
Target is doing beacons, and so is Macys. In fact, everyone seems to be using beacons to generate targeted offers for consumers (and gather copious amounts of data on them). Or are they? Some data suggests that while beacons have a lot of promise, they may not (yet) be living up to their hype.
