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Nordstrom to return to TV with ads

Feb. 09, 2016 11:19 AM ETNordstrom, Inc. (JWN) StockJWNBy: Clark Schultz, SA News Editor
  • Nordstrom's (JWN -0.5%) new marketing campaign will include running TV ads for the first time in three years.
  • In a bid to reel in younger consumers, the department store chain will also hit digital and social channels with advertising.
  • A new national brand campaign was announced yesterday.
  • Shares of Nordstrom are down 39% from their 52-week high of $83.16 set last March.
  • Previously: Nordstrom launches new brand campaign (Feb. 08 2016)

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