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Business

New Toyota sales pioneer dives into Myanmar

Joint venture first Japanese foray into emerging Southeast Asian market

Sales of new cars are expected to increase in Myanmar.

TOKYO -- NEZAS Holdings has become the first Toyota Motor-related sales company in Japan to make a foray into Myanmar, with plans to market the brand’s new cars in the country’s biggest city of Yangon.

NEZAS, which is based in Utsunomiya just north of Tokyo, in May established a joint venture with Myanmar logistics company Hinthar Group Holdings.

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