Bill Gates-Backed Vegan Burgers Hit Mainstream With Safeway Deal
- After starting at Whole Foods, Beyond Meats branches out
- Company hopes to appeal to consumers seeking meat alternatives
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The next generation of vegan burgers, which promises to bleed and sizzle like real ground beef, is taking another step toward the mainstream.
Beyond Meat, whose investors include billionaire Bill Gates and food giants General Mills Inc. and Tyson Foods Inc., will begin distributing its plant-based vegan burgers in more than 280 Safeway supermarkets in California, Hawaii and Nevada, according to the company.