Toyota unveils initiative to aid vehicle maintenance

New after-sales initiative introduced by Elizade Toyota is aimed at helping Nigerians survive current economic slowdown, the organisation has said.

Managing Director of Elizade Nigeria Limited, Ademola Ade-Ojo, said the organisation has introduced a driver loyalty card, expanded its maintenance centres and currently considering a discount voucher reward system that would offer 50 per cent discount on service and 17.5 per cent off cost of spare-parts.

Speaking during the company’s yearly Drivers’ Loyalty Programme in Lagos, Ade-Ojo, who was represented by the organsiation’s Finance Director, Abel Ajayi, said since the economic challenge has caused an upsurge in capital properties, vehicle users must prioritise adequate maintenance to mange the situation.

According to him, the current economic reality requires smart innovation that will enable customers to navigate the challenges.

“The cost of capital goods has gone up significantly. The need for effective maintenance is most apt at this time. What we are doing is to try to invest more in maintenance to help our customers keep their vehicles in good condition,” Ade-Ojo said.

He said the programme, which was titled, ‘Innovation at Work’, was organised to update Toyota users on proper usage of their vehicles.

Analysing the implication of the economic situation, Ade-Ojo said owners of capital assets like vehicles look out for a way to prolong the useful life of the vehicles.

He said decision makers must also realize the implication of the economy by making preventive maintenance a priority.

Saying that automobile is now technology driven, Ade-Ojo stressed that vehicles users may be doing lot harm to their vehicles if they continue to patronise roadside mechanic.

According to him, majority of those workshops do not have the equipment and the capability to effectively maintain new generational vehicles.

The organisation’s, Head of After-sales, Oluwasayo Oluwaniyi, said the company has concluded plan to open new workshops across the country to improve customer’s experience.

He said the drivers’ loyalty card would give holders prompt attention at the company’s workshop across the country.

Marketing Director of the firm, Olu Tikolo, represented by Taiwo Ogunlana, urged Toyota users to recommend how the vehicles could serve them better.