Other Prominent Vendors in the market are: Adobe Systems, BenQ, Apple, Discovery Education, Educomp, HP, Instructure, Jenzabar, Knewton, Macmillan Learning, McGraw-Hill Education, Oracle, Promethean World, Saba, Seiko Epson, SMART Technologies, and Unit4.
Description
Recent Study Report – Global Higher Education Market 2017-2021
the Following Companies as the Key Players in the Global Higher Education Market: Blackboard, D2L, Dell, Ellucian, Pearson Education, and Samsung.
Commenting on the report,: “One trend in market is surge in assessments through social media platforms. The education system is massively evolving with respect to the embedding technology in various aspects of education.
The integration of social media in classroom learning is yet another recent trend observed. The social networking platform is not just used for enhancing participation of students in learning through informal ways, but now it has become a part of formative assessment.The scope for assessing learners are still searched as it is capable of handling a few types of formative assessments. Social media platforms such as Twitter is increasingly gaining popularity as it supports classroom communication, team building, and provides educational resources.
It is also playing an enhanced role for instant assessment of students through its features of chat, class hashtags, and Tweet Chat.”
According to the report, one driver in market is benefit to administrative staff and teachers. Higher educational institutions are readily embracing the online platform to incorporate various educational solutions, which pertain to teaching and non-teaching areas.
The adoption of online assessments is largely triggered by the benefits that are yielded to the teachers and administrative department. The academic staff is given the flexibility to design assessment in the form of online submissions, coursework, and quizzes that suit students.
Depending upon the type of learning methods followed in institutions, lecturers can design assessments accordingly. The assessment software allows immediate generation of scorecards and reports that will save time for the academic department for managing the entire process of organizing examinations and presenting results.
the instructors are able to evaluate the performance of students at a fast pace followed by the feedback streamlining. With a centralized system available for storing grades and student-related data, the attention of the administrative staff is more focused.
Both the administrative department and teachers have access to detailed reports. All these factors in a cumulative manner will support the growth of the market.
Report at: www.orbisresearch.com/contact…ple/244731
Further, the report states that one challenge in market is surge in open-source software providers. One of the major challenges faced by the testing and assessment tools providers is the presence of a large number of open-source assessment software vendors.
Vendors such as ClassMarker, Quandary, EasyTestMaker, and ProProfs help teachers in creating online tests, crosswords, and quizzes. The providers of free software solutions help users to avail and access the advanced methods of assessment in constrained budget conditions.
A combination of multiple products from multiple open-source vendors can cover almost all the functionalities provided by proprietary software providers. since the software is freely available, it can be used by any number of users.
Due to this, there has been an increased popularity of such software. There is also a large number of vendors offering formative assessment tools for free.
For instance, ForAllRubrics and PollDaddy are some of the formative assessment tools providers. Hence, the presence of open-source software solutions acts as a potential threat to the fee-based software providers.
The study was conducted using an objective combination of primary and secondary information including inputs from key participants in the industry. The report contains a comprehensive market and vendor landscape in addition to a SWOT analysis of the key vendors.
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