How Polarizing Is Ivanka’s Fashion Label? Very
But that’s not all: While liberals really don’t like the brand, conservatives are merely lukewarm.
The politics of a blouse are fraught when it has an Ivanka Trump label sewn into it.
Public views of the first daughter’s fashion label break along political lines, according to new consumer perception data from research firm YouGov BrandIndex. Liberal consumers view the brand much more negatively than both conservatives and moderates, according to the survey.
“Clearly in the bubbles of the West Coast and East Coast, her brand will have less appeal,” said Allen Adamson, the New-York based founder of consulting company BrandSimple and former North American chairman of branding firm Landor Associates.
While conservative shoppers surveyed by YouGov have a slightly positive impression of the Ivanka Trump brand, at its peak over the past month the brand scored only 19.4 points on the index. Scores can range from -100 to 100, with zero representing a neutral position. Moderate consumers have slightly negative perceptions of the brand, while feedback from liberal consumers was clearly negative, dropping to as much as -57.4. YouGov interviews 4,800 people each weekday from a representative online panel of more than 1.8 million individuals.