Serviance Media launched a new social network – TheMedicalStop.com – for all members of the healthcare community, from EMTs and hospital administrators to physicians, sales reps and service providers.
Sage launches asthma and allergy title
October 15, 2009
9:24 pm
Sage announced plans to launch a new bimonthly journal in February 2010, titled the Journal of Asthma & Allergy Educators (JAAE).
With FDA set to hold its first public hearings on Internet promotion in 13 years, Matthew Arnold looks at the key questions and what might come out of it
When your patient population is just 10,000, the pharma marketing rulebook goes out of the window. Ben Comer examines one of the most successful ultra orphan campaigns of all time
How Millennium: The Takeda Oncology Company, Pfizer and others are turning to the web to better train sales reps and get more “face” time with physicians.
Reps, docs need to meet in the middle
October 15, 2009
4:37 pm
With the proliferation of tablet PCs and off-site interactions, are sales reps able to engender the same kind of personal touch with doctors that both parties consider to be so valuable?
After last year’s MM&M Awards produced success stories for numerous “nimble, smaller” shops, it was interesting to see some of the big boys fighting back in style this year: Saatchi & Saatchi, Draftfcb, McCann, GSW Worldwide, Ogilvy Healthworld and ghg (Grey) were all among the golds.
Our understanding of disease continues to expand but big hurdles remain to biopharmaceutical development. Among them is the chronic shortage of patient volunteers. There are more than 6,500 cancer clinical trials available yet only 3% of adult patients are participating. The reasons include oncologists not wanting to refer patients away from their practices, reimbursement headaches,…
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MM+M Transform: The Patient, Provider and Payer Engagement Matrix